SEO vs. PPC vs. SEM: What’s the Difference?
Difference between SEO and PPC
The first distraction between both these online marketing activities is that SEO is a free and unpaid effort while PPC is a paid initiative. In other words, SEO is a process where marketers try to earn the traffic while in case of PPC, the advertiser is paying an intermediary, in this case, the search engine, to get the customer. This makes SEO an organic way of promoting a website and PPC an inorganic approach of doing so.
The second difference between these two digital marketing apparatus is that while SEO is slow, PPC is extremely fast, performance-wise. Since SEO is complimentary; invariably all your competition in the marketplace will be hooked in making their sites optimized for search engines. This is why it takes time for your advanced website to get the attention of search engines. There are other reasons too for SEO being slow – like the quality of links and backlinks.
Difference between SEM and PPC
SEM, as mentioned above is often thought to be the parent term or the umbrella under with paid marketing approach like PPC, Search Engine Reputation Management (SERM) and unpaid process like SEO are entailed. SEM typically stands for any kind of internet marketing activity that is undertaken by a brand to improve the visibility of the site for search engines. This means that any sort of paid or unpaid campaign that is done by a brand to get more search engine friendly. In fact, some experts today are of the opinion that SEM encompasses marketing activities related to social media too as it in some ways affects search engine.
PPC, on the other hand, is fully and completely paid that places the ad of the company on the top most part of the SERP. It is a functional field that typically pertains to the Google search engine.
Difference between SEM and SEO
SEO, as we have seen above, is a free but powerful way of making the website search engine friendly. While SEM is a much broader term that associates free activities like SEO and paid activities like PPR and SERM. In a way, SEO benefit can be very well be thought to be one part of SEM, while SEM can be thought to be the parent term.
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