SEO Stats for Local Businesses:

Search engines utilize powerful algorithms to deliver content that meets the wants of the searcher. With these most powerful algorithms comes a lot of uncertainty from digital web marketers and business owners alike. SEO is all about adjusting content and code on your marketing website and optimizing local and off-site topics or products like Google My Business to try to perform better in search.

Organic Search Statistics:

Investing in organic search performance is important to make the most of digital marketing. When competing for a spot in the 20 blue links, understanding what performs on search and how it influences customer behavior can make the unequality between making and breaking your SEO approach.

1. Globally, Bing accounts for 5.7% of the desktop search market, while Google took 85.6%. (Statista, 2020)

2. 84% of Google users find an answer to their query with their initial search term. (Backlinko, 2019)

3. The average top-ranking page also ranks in the top 9 search results for nearly 900 other relevant keyword research. 

Page Speed Statistics:

Google is often elusive regarding directly saying metrics are ranking elements, but Page Speed is an exception case. Page speed’s direct contribution to your website’s performance has an impact beyond your rankings, as it can often be indicative of much more.

1. If page load time goes from one second to 09 seconds, the probability of a mobile site visitor or user bouncing increases by 122%. (Google, 2018)

2. Nearly 74% of consumers accept that page speed impacts their willingness to buy from an online retailer.

Content Statistics:

1. Companies that blog have 54% more visitors on average (HubSpot) – Looking to drive traffic to your site? Start a blog with high-quality content that solves your problems and answers te difficult questions.

2. The average Google first page result contains 1,448 words. (Backlinko) – Word count does not have a direct influence over where on page one you rank, but what we can tell from this average is that Google and users alike love comprehensive content that matches visitors intent.

Local SEO Statistics:

Local SEO efforts help capture movements from people looking for services in their immediate area. Customer intent is all, and when your business serves a local consumer base, understanding that intent can drive results at a higher rate than you might opinion.

1. 45% of mobile searches have local intent. (Think with Google) – customer intent is everything, so when operating SEO for local businesses, be sure to accumulate your mobile site in mind.

2. 58% of customers will only use a business if it has 3 or more stars on local reviews. (BrightLocal) – Home services marketers want to have a strong review administration strategy in place to secure and maintain a good star rating.